Hyundai Deluxe to take on Mercedes, BMW, Lexus

Posted on May 22, 2007
Filed Under Deluxe Cars

According to news wire service Emfis, South Korea’s largest car manufacturer Hyundai Motor will conquer the luxury car market with a new model called Hyundai Genesis. The latest status symbol a Hyundai? Seems like a ridiculous attempt, especially in the European and North American markets where Mercedes, BMW and Lexus have held the top spots in terms of prestige for years now. Hyundai simply does not have the image, design or technology to appeal to the Mercedes & Lexus clientel. Plus, the estimated street price for the LuxHyundai is below $35.000. No way a status symbol on wheels can be that cheap! Anyway, a concept study of Hyundai’s new top-of-the-line model Genesis has recently been shown at a car show in the U.S. and will be available later this year.